Gaye Mandel - Founder
I was always fascinated with advertising and I loved the work I did. I approached each new project by “thinking like a customer” to help determine what might work best for a brand and/or product. What would appeal to me? What features and benefits would help me to make a purchase decision? How can we together with our agency partners, develop advertising and marketing that helps consumers to want to purchase the product and/or brand and highlight the value?
The years of experience helped me to better understand the world of product marketing and advertising, but it could never have prepared me for this adventure. I always was charged with advertising a product or service that already existed versus something completely new and intangible.
Since Charley came into my life, my goal was to make our lives as mutually rewarding on a daily basis as possible.
That ultimately led me to the idea for PawPadTM/MC. This experience has been full of learning and totally gratifying while often being extremely frustrating and difficult. At the end of the day, I know we have a product that will help so many “pet parents” to get even more enjoyment from their fur babies with less worry. I truly hope you love the product and get much happiness and peace of mind from owning it.